Privacy Policy

This Privacy Policy governs the collection, use, storage, and protection of your personal information in connection with the sale of bookshelves, shoe racks, and closet storage rods, complying with the California Consumer Privacy Act (CCPA/CPRA) and U.S. federal data protection regulations. We do not sell or rent your personal information to third-party marketers for commercial purposes.

Information We Collect


  1. Personal & Contact Information

    Full name, email address, phone number, shipping/billing address, and voluntary product preferences (e.g., bookshelf size, shoe rack capacity, closet storage rod length) collected when you place an order, create an account, or subscribe to our marketing communications. We do not collect personal data from minors without parental consent.

  2. Order & Product Data

    Order details (model, size, quantity, customization requests like adjustable shelf heights), delivery instructions (e.g., curbside drop-off for large bookshelves), and product compliance records (e.g., CPSC stability certifications, ASTM safety reports). This data is retained for 12 months post-order completion to meet CPSC product traceability requirements and warranty obligations.

  3. Payment Information

    All payments are processed via PCI DSS-compliant gateways (Visa, Mastercard, PayPal, Apple Pay). We never store complete credit card numbers, CVV codes, or bank account details. Financial data is protected by end-to-end encryption throughout the transaction process.

  4. Device & Usage Data


  • Website Data: IP address, browser type, browsing history (e.g., viewed wooden bookshelf models, over-the-door shoe rack designs), cookie data, and page interaction metrics. This data is used to optimize website performance and product recommendations.
  • Customer Feedback Data: Communications with our support team, product review content, and feedback on product performance (e.g., bookshelf load capacity, shoe rack sturdiness, closet rod installation ease) are collected to improve product quality and customer service.

How We Use Your Information


  1. Fulfill orders, arrange specialized shipping (e.g., freight delivery for heavy bookshelves, protective packaging for metal closet rods), send order confirmations, delivery tracking updates, and post-purchase support notifications (e.g., bookshelf assembly guides, shoe rack installation tips, closet rod weight limit reminders).
  2. Provide customer service, resolve product issues (e.g., wobbly bookshelves, bent shoe rack bars, faulty closet rod brackets), and address inquiries about product compliance (e.g., CPSC anti-tip standards for tall bookshelves, ASTM metal safety requirements).
  3. With your explicit opt-in consent, send personalized marketing communications (new storage product launches, seasonal organization promotions, bundle discounts). You can unsubscribe at any time without impacting your shopping experience.
  4. Comply with legal and regulatory requirements, including responding to CPSC product recall notices, tax reporting obligations, and ASTM safety compliance inquiries.
  5. Improve product design and website experience by analyzing non-identifiable usage data (e.g., popular bookshelf dimensions, top-selling shoe rack types).

Data Security & Third-Party Sharing


  1. Data Security Measures

    All personal data is transmitted via SSL/TLS encryption and stored on U.S.-based encrypted servers with restricted access. Only authorized staff (order processing, customer service, compliance teams) have access to limited non-sensitive information, with strict access audit trails in place.

  2. Third-Party Service Providers

    We share the minimum necessary data with trusted third parties solely to complete services on our behalf:


  • Shipping Carriers & Freight Services: Your shipping address and order details (including large-item handling instructions) to deliver products safely.
  • Payment Processors: Transaction amount and order ID to process payments (no sensitive financial data is shared).

    All third parties are bound by confidentiality agreements and required to adhere to U.S. data protection standards.

  1. Legal Disclosures

    We may disclose personal information if required by law, court order, or government regulatory authority (e.g., CPSC furniture safety investigations, FTC inquiries).

Your CCPA Privacy Rights


If you are a California resident, you have the following rights, which we will address within 45 calendar days of receiving your verified request:

  1. Right to Access: Request a free copy of all personal information we have collected about you.
  2. Right to Correction: Update your contact details, account preferences, and communication settings at any time via your website account.
  3. Right to Deletion: Request permanent deletion of your personal data, except for records required by law, CPSC compliance, or warranty tracking.
  4. Right to Opt-Out: Refuse non-essential data processing (e.g., personalized marketing) without affecting your ability to purchase products.