About us

Our Mission & Vision


  • Mission: To deliver CPSC and ASTM compliant storage products at accessible prices, helping our customers maximize space and minimize clutter without compromising on quality or safety. We believe everyone deserves a well-organized space that works for their lifestyle.
  • Vision: To become the leading U.S. brand for home storage solutions, recognized for our commitment to innovative design, safety standards, and sustainable business practices. We aim to inspire more people to embrace organization and create functional, clutter-free living spaces.

Product Advantages


Our core product lines are designed to meet the needs of modern homes and workspaces, with key advantages:

  1. Bookshelves: Available in wood, metal, and plastic materials; sizes from 3 ft to 8 ft tall; adjustable shelves for custom storage; anti-tip hardware included for tall models; easy to assemble with no special tools required.
  2. Shoe Racks: Freestanding, over-the-door, and under-bed designs; capacities from 6 to 30 pairs; rust-resistant metal or durable plastic construction; lightweight and easy to move between rooms.
  3. Closet Storage Rods: Adjustable and fixed-length options; fits closet widths from 24 inches to 72 inches; rust-resistant steel or aluminum construction; includes mounting hardware and easy-to-follow installation instructions; weight capacities up to 100 lbs.

    All products are tested for safety and durability, with clear assembly and care instructions to extend lifespan.

Quality Assurance & Compliance


Safety, quality, and sustainability are our top priorities—every product passes a strict 6-step quality check before shipping:

  1. Material Inspection: Verify all materials (wood, metal, plastic) meet ASTM safety standards and Prop 65 regulations (no harmful chemicals or sharp edges).
  2. Compliance Testing: Third-party testing for CPSC anti-tip standards (bookshelves), ASTM metal sturdiness (shoe racks/closet rods), and rust resistance (metal products).
  3. Functionality Check: Test bookshelf weight capacity, shoe rack sturdiness, and closet rod mounting stability to ensure they meet our performance standards.
  4. Safety Label Verification: Ensure all CPSC, ASTM, and Prop 65 labels are intact, legible, and correctly placed (including anti-tip warnings for tall bookshelves).
  5. Packaging Inspection: Verify recyclable and protective packaging is used for all products; ensure assembly instructions, hardware, and safety guides are included.
  6. Final Quality Check: Inspect for defects (e.g., bent metal parts, cracked wood panels, missing hardware) and ensure products meet our aesthetic and functional standards.

Customer Service & Social Responsibility


  1. U.S.-Based Customer Support: Our team is located in Atlanta, Georgia, and available 7 days a week (9 AM–7 PM EST) via phone, email, and live chat. We offer product recommendations, assembly guidance, and return/exchange assistance.
  2. Sustainability Initiatives: We use 100% recyclable packaging for all products; source materials from eco-friendly manufacturers (including recycled metal for shoe racks and closet rods); and donate 5% of annual profits to organizations that support affordable housing and community organization projects.
  3. Ethical Manufacturing: We work with factories that adhere to fair labor standards, ensuring safe working conditions and fair wages for all workers. We conduct regular audits to verify compliance with international labor laws.
  4. Organization Education: We provide free organization tips and guides on our website (e.g., "10 Ways to Organize Your Bookshelf," "Maximize Closet Space with Storage Rods," "Shoe Storage Hacks for Small Apartments") to help customers make the most of their storage products.